This case study provides the efforts undertaken for Funglish, a language learning app. The challenge wasn’t how to teach English better, but how to create an emotional and cultural entry point for people who already failed with traditional tools.
Individuals
The issue with many standard English learning resources is their lack of cultural relevance, which leaves learners frustrated and unmotivated. Although there’s strong interest in studying English, many learners have limited exposure to English-speaking culture or media and struggle to find an engaging entry point. As a result, learning often feels overwhelming and disconnected. This not only discourages individuals but also leads to missed opportunities for educators and weaker overall learning outcomes.
Business
Funglish already had an MVP but didn’t meet its goals or achieve market fit, leading to low engagement and subscriptions. It lacked a clear, unique value proposition among local and global competitors, and since it aims to compete globally, the current solution isn’t tailored for the international market.
My Role Lead Product Designer
Team
Lead Product Designer (me), Product Designer, Front-end Developer, Back-end Developer, English Education Specialist
What I Did
Gathered data from surveys, industry reports and qualitative user interviews, to figure out the demand for English learning, frustrations, limits, and opportunities.
